hello there! I'm lele.
I'm a designer in pursuit of aesthetics and function. I hope to create a world of seeing, learning, thinking, building, and loving.
Journaling with pearl
Creating a gentle, AI-assisted journal & scaled to 2K users with Emily [1]. This was when I really understood that great products happen when what you make and how it feels are inseparable.
Fragile • hardware subscriptions, series b
Refining our customer experience to increase conversions and decrease early cancellations. I also developed our brand and created assets for partnerships and recruitment.
TK Flex • coffee rentals
I had the privilege to work with the Terra Kaffe team in bringing their rental program to life, designing surfacing across their website, and creating marketing collaterol.
Auracam & Mosaic
Outside of work, I explored HCI research and implementing little toys. I designed & did the front-end for a generative learning tool that used word and image association, and fully implemented Auracam. Take a picture of yourself [2] and get a visualization of your aura via Hume's sentiment analysis API!
Latch • bioinformatics, series a
This is the internship that brought me to SF and introduced me to startups! I'm grateful to Nathan [3] for teaching me terminal commands and how to make my first PR (even though I keep forgetting git syntax).
